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Brand Strategy and Exposure

Ginko International Co., Ltd. relies on its two brand names “Hydron” and “Horien” to expand domestic sales and overseas sales respectively. Through regional wholesale distributors and a direct sales force Hydron has become a well-known brand in China, with over 33,000 retail sales outlets selling its products. Additionally, the “Horien” brand is now sold in over thirty (30) countries, including Germany, the UK, Australia, Poland, Canada, Brazil, Iran and others.

Ginko International Co., Ltd. is a brand building pioneer basing its reputation on consistently high quality products. As part of its brand building strategy, Ginko created a collection of popular celebrity endorsements. Every year, print and electronic media advertising, as well as transit subway ads help the “Hydron” brand penetrate and expand the market. Road show activities in universities, office buildings, commercial centers and other venues directly reach consumers promoting the “Hydron” brand. As a result, “Hydron” has been identified as the “Most Favored Brand” among 23 million College Students in China for two consecutive years.